The importance of search engine optimization (SEO) can never be understated in this day and age. In a world where new and flashy websites are made every day, it has become tough for a web page to get featured in the search results of popular search engines like Google and Bing. Considering how drastically a webpage’s exposure and traffic increases once it has been featured on Google, it should be enough to convince everyone of the importance of SEO. However, for the more skeptical users, we have compiled below a list of how opting for our service will help your blog or web page grow.
1. Increased Traffic
As brushed upon above, your web page can exponentially increase its traffic if it has been search engine optimized. SEO means that your website has a better chance of being featured on search results of widely used search engines like Google, Yahoo, and Bing. Given the fact that, on average, Google alone handles 2.3 million searches per second, you can get an idea of how valuable marketing to this broad demographic would be to your organization. Once your blog is featured on Google, the amount of visitors who view your site rises exponentially.
2. Brand Awareness
As mentioned above, once the traffic on your webpage has increased, you get a better ranking in the search results of the more widely used engines. As the majority of people on the internet use these search engines, a better ranking is bound to lead to more people knowing about your brand and what you do. Thus, raising brand awareness among the masses is one of the biggest benefits of SEO.
3. Explore New Markets
What’s great about the internet is that it has linked far edges of the world together. The internet has made it so that if you operate out of a particular country, it doesn’t necessarily mean that you are limited to your regional audience. Nowadays, anyone can stumble onto your web page online and should you be search engine optimized, there is a high probability that these visitors will turn into clients shortly.
4. Cost Effectiveness
The biggest advantage of SEO is that it is economical enough for even the tiniest new startup to afford. The are companies like Kelowna SEO that can help you so you don’t have to break the bank to build a new following and access new markets. Thus, it would be fair to say that the cost effectiveness of SEO services is justifiably high.
5. A Better Website
SEO optimizes your webpage. SEO companies test your web page to find any dead or broken links and replace them. This means that less of your potential clients leave your web page feeling frustrated which, in turn, increases your chances of expanding your area of influence. A good SEO company will make your webpage mobile friendly as well, which draws in even more potential clients.